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Nudity
This category includes pages containing nude or seminude
depictions of the human body.
These depictions are not
necessarily sexual in intent or effect, but may include pages
containing nude paintings or photo galleries of artistic nature.
This category also includes nudist or naturist pages that contain
pictures of nude individuals.
Alcohol/Tobacco
This category includes pages that promote or offer the sale
alcohol/tobacco products, or provide the means to create them.
It also includes pages that glorify, tout, or otherwise encourage
the consumption of alcohol/tobacco.
It does not include pages
that sell alcohol or tobacco as a subset of other products.
Illegal/Questionable
This category includes pages that advocate or give advice on
performing illegal acts such as service theft, evading law
enforcement, fraud, burglary techniques and plagiarism.
It also
includes pages that provide or sell questionable educational
materials, such as term papers.
Note: This category includes sites identified as being
malicious in any way (such as having viruses,
spyware and etc.).
Gambling
This category includes pages where a user can place a bet or
participate in a betting pool (including lotteries) online.
It also
includes pages that provide information, assistance,
recommendations, or training on placing bets or participating in
games of chance.
It does not include pages that sell gambling
related products or machines.
It also does not include pages for
offline casinos and hotels (as long as those pages do not meet
one of the above requirements).
Violence/Hate/Racism
This category includes pages that depict extreme physical harm
to people or property, or that advocate or provide instructions
on how to cause such harm.
It also includes pages that
advocate, depict hostility or aggression toward, or denigrate an
individual or group on the basis of race, religion, gender,
nationality, ethnic origin, or other characteristics.
Weapons
This category includes pages that sell, review, or describe
weapons such as guns, knives or martial arts devices, or
provide information on their use, accessories, or other
modifications.
It does not include pages that promote collecting
weapons, or groups that either support or oppose weapons use.
Abortion
This category includes pages that provide information or
arguments in favor of or against abortion, describe abortion
procedures, offer help in obtaining or avoiding abortion, or
provide information on the effects, or lack thereof, of abortion.
Hacking
This category includes pages that distribute, promote, or
provide hacking tools and/or information which may help gain
unauthorized access to computer systems and/or computerized
communication systems. Hacking encompasses instructions on
illegal or questionable tactics, such as creating viruses,
distributing cracked or pirated software, or distributing other
protected intellectual property.
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Arts/Entertainment
This category includes pages that promote and provide
information about motion pictures, videos, television, music and
programming guides, books, comics, movie theatres, galleries,
artists or reviews on entertainment.
Business/Economy
This category includes pages devoted to business firms,
business information, economics, marketing, business
management and entrepreneurship.
This does not include
pages that perform services that are defined in another
category (such as Information Technology companies, or
companies that sell travel services).
Alternative Spirituality/
Occult
This category includes pages that promote and provide
information on religions such as Wicca, Witchcraft or Satanism.
Occult practices, atheistic views, voodoo rituals or any other
form of mysticism are represented here. Includes sites that
endorse or offer methods, means of instruction, or other
resources to affect or influence real events through the use of
spells, incantations, curses and magic powers. This category
includes sites which discuss or deal with paranormal or
unexplained events.
Illegal Drugs
This category includes pages that promote, offer, sell, supply,
encourage or otherwise advocate the illegal use, cultivation,
manufacture, or distribution of drugs, pharmaceuticals,
intoxicating plants or chemicals and their related paraphernalia.
Education
This category includes pages that offer educational information,
distance learning and trade school information or programs.
It
also includes pages that are sponsored by schools, educational
facilities, faculty, or alumni groups.
Cultural/Charitable
Organization
This category includes pages that nurture cultural
understanding and foster volunteerism such as 4H, the Lions
and Rotary Clubs. Also encompasses non-profit associations
that cultivate philanthropic or relief efforts. Sites that provide a
learning environment or cultural refinement/awareness outside
of the strictures of formalized education such as museums and
planetariums are included under this heading.
Financial Services
This category includes pages that provide or advertise banking
services (online or offline) or other types of financial
information, such as loans.
It does not include pages that offer
market information, brokerage or trading services.
Brokerage/Trading
This category includes pages that provide or advertise trading of
securities and management of investment assets (online or
offline).
It also includes insurance pages, as well as pages that
offer financial investment strategies, quotes, and news.
Online Games
This category includes pages that provide information and
support game playing or downloading, video games, computer
games, electronic games, tips, and advice on games or how to
obtain cheat codes.
It also includes pages dedicated to selling
board games as well as journals and magazines dedicated to
game playing.
It includes pages that support or host online
sweepstakes and giveaways.
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Government/Legal
This category includes pages sponsored by or which provide
information on government, government agencies and
government services such as taxation and emergency services.
It also includes pages that discuss or explain laws of various
governmental entities.
Military
This category includes pages that promote or provide
information on military branches or armed services.
Political/Activist Groups
This category includes pages sponsored by or which provide
information on political parties, special interest groups, or any
organization that promotes change or reform in public policy,
public opinion, social practice, or economic activities.
Health
This category includes pages that provide advice and
information on general health such as fitness and well-being,
personal health or medical services, drugs, alternative and
complimentary therapies, medical information about ailments,
dentistry, optometry, general psychiatry, self-help, and support
organizations dedicated to a disease or condition.
Computers/Internet
This category includes pages that sponsor or provide
information on computers, technology, the Internet and
technology-related organizations and companies.
Search Engines/Portals
This category includes pages that support searching the
Internet, indices, and directories.
Job Search/Careers
This category includes pages that provide assistance in finding
employment, and tools for locating prospective employers.
News/Media
This category includes pages that primarily report information
or comments on current events or contemporary issues of the
day.
It also includes radio stations and magazines.
It does not
include pages that can be rated in other categories.
Personals/Dating
This category includes pages that promote interpersonal
relationships.
Reference
This category includes pages containing personal, professional,
or educational reference, including online dictionaries, maps,
census, almanacs, library catalogues, genealogy-related pages
and scientific information.
Open Image/Media
Search
This category includes pages with image or video search
capabilities which return graphical results (i.e. thumbnail
pictures) that include potentially pornographic content along
with non-pornographic content (as defined in the Pornography
category). Sites that explicitly exclude offensive content are not
included in this category.
Chat/Instant Messaging
This category includes pages that provide chat or instant
messaging capabilities or client downloads.
Email
This category includes pages offering web-based email services,
such as online email reading, e-cards, and mailing list services.
Blogs/Newsgroups
This category includes pages that offer access to Usenet news
groups or other messaging or bulletin board systems. Also, blog
specific sites or an individual with his own blog. This does not
include social networking communities with blogs.
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Religion
This category includes pages that promote and provide
information on conventional or unconventional religious or
quasi-religious subjects, as well as churches, synagogues, or
other houses of worship.
It does not include pages containing
alternative religions such as Wicca or witchcraft or atheist
beliefs (Alternative Spirituality/Occult).
Social Networking
This category includes pages that enable people to connect with
others to form an online community. Typically members
describe themselves in personal web page profiles and form
interactive networks, linking them with other members based
on common interests or acquaintances. Instant messaging, file
sharing and web logs (blogs) are common features of Social
Networking sites. Note: These sites may contain offensive
material in the community-created content. Sites in this
category are also referred to as "virtual communities" or "online
communities". This category does not include more narrowly
focused sites, like those that specifically match descriptions for
Personals/Dating sites or Business sites.
Online Storage
This category includes pages that provide a secure, encrypted,
off-site backup and restoration of personal data. These online
repositories are typically used to store, organize and share
videos, music, movies, photos, documents and other
electronically formatted information. Sites that fit this criteria
essentially act as your personal hard drive on the Internet.
Remote Access Tools
This category includes pages that primarily focus on providing
information about and/or methods that enables authorized
access to and use of a desktop computer or private network
remotely.
Shopping
This category includes pages that provide or advertise the
means to obtain goods or services.
It does not include pages
that can be classified in other categories (such as vehicles or
weapons).
Auctions
This category includes pages that support the offering and
purchasing of goods between individuals.
This does not include
classified advertisements.
Real Estate
This category includes pages that provide information on
renting, buying, or selling real estate or properties.
Society/Lifestyle
This category includes pages providing information on matters
of daily life. This does not include pages relating to
entertainment, sports, jobs, sex or pages promoting alternative
lifestyles such as homosexuality. Personal homepages fall within
this category if they cannot be classified in another category.
Sexuality/Alternative
Lifestyles
This category includes pages that provide information, promote,
or cater to gays, lesbians, swingers, other sexual orientations or
practices, or a particular fetish. This category does not include
sites that are sexually gratuitous in nature which would typically
fall under the Pornography category.
Restaurants/Dining/
Food
This category includes pages that list, review, discuss, advertise
and promote food, catering, dining services, cooking and
recipes.
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Sports/Recreation/
Hobbies
This category includes pages that promote or provide
information about spectator sports, recreational activities, or
hobbies.
This includes pages that discuss or promote camping,
gardening, and collecting.
Travel
This category includes pages that promote or provide
opportunity for travel planning, including finding and making
travel reservations, vehicle rentals, descriptions of travel
destinations, or promotions for hotels or casinos.
Vehicles
This category includes pages that provide information on or
promote vehicles, boats, or aircraft, including pages that
support online purchase of vehicles or parts.
Humor/Jokes
This category includes pages that primarily focus on comedy,
jokes, fun, etc.
This may include pages containing jokes of
adult or mature nature.
Pages containing humorous Adult/
Mature content also have an Adult/Mature category rating.
Software Downloads
This category includes pages that are dedicated to the electronic
download of software packages, whether for payment or at no
charge.
Pay to Surf
This category includes pages that pay users in the form of cash
or prizes, for clicking on or reading specific links, email, or web
pages.
Peer-to-Peer
This category includes pages that distribute software to
facilitate the direct exchange of files between users, including
software that enables file search and sharing across a network
without dependence on a central server.
Streaming Media/MP3s
This category includes pages that sell, deliver, or stream music
or video content in any format, including sites that provide
downloads for such viewers.
Proxy Avoidance
This category includes pages that provide information on how to
bypass proxy server/appliance features or gain access to URLs
in any way that bypasses the proxy server/appliance. It also
includes any service that will allow a person to bypass the
content filtering feature, such as anonymous surfing services.
For Kids
This category includes pages designed specifically for children.
Web Advertisements
This category includes pages that provide online advertisements
or banners.
This does not include advertising servers that serve
adult-oriented advertisements.
Web Hosting
This category includes pages of organizations that provide top-
level domain pages, as well as web communities or hosting
services.
Extreme
This category includes pages that are extreme in nature and not
suitable for general viewership. Includes sites that revel in or
glorify gore, human or animal suffering, scatological or other
aberrant behaviors, perversities, or debaucheries. Visual or
written depictions deemed to be of an unusually horrific nature
are included. These sites are salacious that are bereft of
historical context, educational value or artistic merit created
solely to debase, dehumanize or shock. Examples include
necrophilia, cannibalism, scat and amputee fetish sites.
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